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Welcome to the World of BIG MINING
Welcome to the world of BIG MINING, an innovative marketing support tool brought to you by BI.Garage, a group company of Digital Garage, Inc. In this article, we will delve into the fascinating realm of BIG MINING and its remarkable data management system, known as DMP. Join us as we explore real-life case studies and uncover the wonders of this cutting-edge solution.
BI.Garage: Empowering Businesses with BIG MINING
BIG MINING is an exceptional marketing support tool jointly developed by Digital Garage, Inc. and BI.Garage, Inc. Let’s get acquainted with Digital Garage and BI.Garage.
Digital Garage operates in three main sectors: Financial Technology, Marketing Technology, and Incubation Technology. BI.Garage, part of the Marketing Technology segment, specializes in data science, employing advanced methods like mathematics, statistics, and programming to extract insights. Their flagship offering, BIG MINING, integrates extensive social media utilization support across major platforms.
Unveiling the Concept of BIG MINING
BIG MINING addresses challenges like scattered customer data and lack of specialized analysts. It comprises “BIG MINING Private” and “BIG MINING Public,” utilizing DMP (Data Management Platform) for centralized data management. DMP organizes vast customer data, making manual management obsolete.
- Private DMP: Manages internal company data, enhancing data-driven decisions.
- Public DMP: Integrates external data for broader insights and targeted campaigns.
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Advantages of BIG MINING
BIG MINING offers several advantages to businesses:
- Comprehensive Data Management: Centralizes and organizes scattered customer data, improving accessibility and analysis.
- Targeted Marketing: Enables personalized marketing campaigns based on detailed customer insights.
- Cost Efficiency: Reduces the need for extensive in-house data management and analysis resources.
- Scalability: Suitable for businesses of all sizes, from startups to large enterprises.
- Enhanced Customer Engagement: Improves customer interaction through tailored marketing strategies.
Disadvantages of BIG MINING
While powerful, BIG MINING also presents challenges:
- Data Privacy Concerns: Handling sensitive customer data requires stringent privacy measures to comply with regulations.
- Initial Implementation Costs: Setting up DMP and integrating systems can be costly.
- Complexity: Requires expertise in data science and analytics to fully leverage its capabilities.
Benefits of Using BIG MINING
Businesses leveraging BIG MINING experience significant benefits:
- Improved ROI: Enhanced targeting leads to better conversion rates and return on investment.
- Competitive Advantage: Access to advanced analytics and insights gives businesses an edge in the market.
- Customer Retention: Personalized marketing builds stronger customer relationships and loyalty.
- Operational Efficiency: Streamlines marketing processes and resource allocation.
Case Studies: Real-life Applications of BIG MINING
Case Study 1: Retail Sector
A global retail chain implemented BIG MINING to unify customer data from online and offline channels. By analyzing purchase histories and demographic data through DMP, they personalized promotions and increased sales by 20% within the first year.
Case Study 2: Financial Services
A leading bank used BIG MINING to enhance customer segmentation and targeting for financial products. By integrating transactional data with external market insights, they optimized marketing campaigns and achieved a 15% increase in new customer acquisitions.
Embrace BIG MINING for Effective Data-driven Marketing
BIG MINING revolutionizes marketing by leveraging Digital Garage’s expertise and advanced data analytics. It empowers businesses to harness customer data effectively, enhancing marketing strategies and customer engagement. Integrate BIG MINING to unlock the full potential of your data and drive marketing success in today’s competitive landscape.
BIG MINING, a remarkable marketing support tool, is a collaborative creation of Digital Garage, Inc. and its group company, BI.Garage, Inc. Before diving into the details of BIG MINING and its data management system, let’s take a moment to learn about Digital Garage and BI.Garage.
Getting to Know Digital Garage’s Business
Digital Garage’s business spans three major divisions. Firstly, the financial business, known as the Financial Technology Segment, provides payment systems and related services. Secondly, the advertising division, the Marketing Technology Segment, assists in customer attraction through web advertisements and in-store events. Lastly, the investment division, known as the Incubation Technology Segment, fosters business growth by investing in and partnering with promising companies worldwide.
Each division encompasses multiple group companies, operating across a wide range of industries. Among them, BI.Garage belongs to the Marketing Technology Segment.
Digital Garage is recognized as a prominent “Japanese AI company” and offers various services utilizing AI, such as image recognition AI for e-commerce. One notable service is “popIn Action.”
Introduction to the Business of BI.Garage
BI.Garage, a subsidiary of Digital Garage, is actively engaged in the data science business. Data science involves extracting valuable insights and knowledge from data using methods like mathematics, statistics, and programming.
At BI.Garage, we have built our business on four key pillars: “content media,” “social media,” “data science,” and “technology.” Leveraging technology, we support corporate marketing through efficient ad distribution and effective social media operation.
Our range of services includes not only “BIG MINING,” which we will explore in detail, but also comprehensive support for social media platforms like Twitter, Facebook, LINE, Instagram, and YouTube. From account creation and manual curation to training and reporting, our social media utilization support service ensures clients receive comprehensive assistance.
Understanding BIG MINING: Harnessing the Power of Data
BIG MINING was developed to address common challenges faced by companies collaborating with the Digital Garage Group and BI.Garage. These challenges often involve scattered data and a shortage of specialized data analysts and marketing professionals. BIG MINING provides a solution to these issues.
BIG MINING comprises two main services: “BIG MINING Private” and “BIG MINING Public.”
Diving Deeper into DMP: Data Management Platform
DMP, short for “Data Management Platform,” serves as a comprehensive system for managing data scattered throughout a company. In the case of a fashion brand company, this data may include customer information, purchase data, store visit data, and product data, collectively known as “audience data.”
Managing such vast amounts of audience data manually can be challenging. To simplify the process, DMP services like BIG MINING come into play.
Differentiating Private DMP and Public DMP
The distinction between “private DMP” and “public DMP” lies in the type of audience data being managed.
Private DMP refers to the data owned by the company itself. For instance, a fashion brand company can manage its own product data and customer data, along with external data linked to their EC site. This allows them to gain insights into user behavior beyond their website.
On the other hand, Public DMP deals with external data not owned by the company. This could include competitor’s customer data or information about the websites frequently visited by the target audience. Public DMP provides a broader range of data management possibilities.
Exploring BIG MINING’s Services
BIG MINING Private: Harnessing Scattered Data
BIG MINING Private acts as a private DMP, consolidating and utilizing data from various sources. What sets it apart from a regular private DMP is that BI.Garage’s experts handle the analysis and marketing design necessary for data utilization. Upon understanding a company’s data holdings and utilization goals, BI.Garage experts propose tailored solutions. The advantage of introducing DMP through BIG MINING Private is that expert assistance is readily available.
BIG MINING Public: Unlocking the Power of Data Analysis
With BIG MINING Public, a public DMP, companies can access a wider range of data and distribute targeted advertisements based on data analysis linked to their own company data. Moreover, BIG MINING Public receives proposals closely tied to the original data owned by Digital Garage. Given Digital Garage’s extensive experience in marketing-related businesses, this service offers unique insights and know-how not found in other DMPs.
By leveraging both the company’s proprietary data and Digital Garage’s wealth of information, BIG MINING Public enables the distribution of advertisements to potential new customers, effectively expanding the customer base. Even companies lacking web advertising specialists can seamlessly introduce this service since the entire process, from designing advertisements to operation and reporting, is handled by skilled marketers at BIG MINING Public.
Exploring Real-life Applications of BIG MINING
Let’s take a look at a practical example of how BIG MINING Private was utilized by JACCS Co., Ltd., a company offering “JACCS Mall” to its cardholders. The service allows users to accumulate points based on credit card usage, not only for online shopping but also for in-store purchases. By integrating and analyzing purchase data from physical stores and Digital Garage Group’s data, BIG MINING Private provides personalized information tailored to each cardholder’s preferences and characteristics.
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FAQs
What is BIG MINING?
BIG MINING is a marketing support tool developed by BI.Garage and Digital Garage, utilizing customer data for targeted campaigns.
How does BIG MINING work?
It uses DMP to manage and analyze customer data, offering insights and tailored marketing strategies.
Why choose BIG MINING?
It centralizes data management, provides expert analysis, and enhances marketing effectiveness without requiring extensive in-house expertise.
Is BIG MINING suitable for small businesses?
Yes, BIG MINING offers scalable solutions that cater to the needs of small businesses by providing data-driven marketing strategies.
What is BIG MINING and how does it support marketing efforts?
BIG MINING is an innovative marketing support tool developed by BI.Garage, a group company of Digital Garage. It leverages a data management system called DMP (Data Management Platform) to efficiently manage and utilize vast amounts of customer data. BIG MINING provides comprehensive analysis, expert marketing insights, and tailored proposals to help businesses unlock the potential of their data for effective marketing strategies.
What is the difference between Private DMP and Public DMP?
Private DMP handles data owned by the company itself, including customer information, purchase history, and store visits. It allows for internal data management and analysis. On the other hand, Public DMP deals with external data not owned by the company, such as customer data from competitors and information on websites frequented by the target audience. Public DMP enables broader and more comprehensive data management.
How does BIG MINING Private benefit businesses?
BIG MINING Private leverages Private DMP to collectively manage and utilize data from various channels. It offers comprehensive analysis and expert marketing insights provided by BI.Garage specialists. With BIG MINING Private, businesses can implement DMP without requiring in-house expertise. BI.Garage’s specialists assess data holdings, understand specific objectives, and develop tailored proposals to meet unique needs, providing a significant advantage for data-driven marketing.
What are the advantages of BIG MINING Public?
BIG MINING Public employs Public DMP to access a wider range of data and execute targeted advertising campaigns. It integrates insights from Digital Garage’s extensive expertise and original data, enabling businesses to effectively reach potential new customers and expand their customer base. Skilled marketers at BIG MINING Public handle the entire process, from designing and executing advertisements to performance reporting, eliminating the need for specialized web advertising expertise within the company.
How can businesses benefit from integrating BIG MINING into their marketing strategy?
Integrating BIG MINING into a marketing strategy unlocks the true potential of customer data. With its comprehensive data management system and powerful analytical capabilities, BIG MINING empowers businesses to make data-driven decisions and optimize their marketing efforts. By leveraging the expertise of BI.Garage and Digital Garage, businesses can gain valuable insights, reach their target audience more effectively, and achieve new heights in the dynamic and competitive marketing landscape.
Conclusion
In conclusion, BIG MINING by BI. Garage is at the forefront of data-driven marketing solutions, enabling businesses to optimize customer data for effective campaigns. Whether through Private or Public DMP, businesses can benefit from tailored insights and expert strategies to achieve marketing success. Embrace BIG MINING to stay competitive and drive growth in today’s digital age.